Skip to content
October 26, 2026

Schools adapting to big tech strategies

Recent developments in the education sector reveal a noticeable shift in response towards technology companies’ influence, particularly concerning artificial intelligence (AI) in schools. While previous campaigns by tech giants to integrate coding and computing skills into curricula saw little resistance, the AI push is encountering significant scrutiny.

A Historical Parallel: Coding in Classrooms

Over the past 15 years, technology firms have systematically embedded their tools and courses into educational settings. Natasha Singer, a reporter on education technology, highlights this trend in her book, Coding Kids, where she explores the aggressive promotion of coding and computer skills by companies. Major players like Apple and Microsoft developed curricula for Advanced Placement Computer Science, which incorporated their own software such as Apple’s Swift and Microsoft’s Minecraft. The primary narrative pitched was that acquiring these skills would lead to lucrative job opportunities.

In parallel, organisations like Code.org, supported by tech titans including Bill Gates and Mark Zuckerberg, ran campaigns to spur interest in coding among young students. These efforts largely operated without significant resistance, focusing on drawing students into tech-savvy disciplines and, indirectly, turning them into future consumers of these technologies.

Pushback Against AI in Schools

Unlike the previous tech initiatives, AI is meeting more resistance from educators, parents, and school districts. For instance, New York City’s decision last week to ban AI use in elementary and middle schools signals a change in sentiment. Similarly, Los Angeles has expanded this restriction to high school students. Singer’s investigations show that there’s a growing grassroots movement intent on challenging the integration of AI and tech more broadly into classrooms.

Singer suggests there is a growing desire among educators and parents for a more comprehensive educational experience, one that teaches students not just tech usage, but also critical thinking about technological influence on society. She emphasises the need for curricula that promote understanding of technology’s societal roles and encourage students to critically engage with and question these tools.

Looking Ahead: A New Approach to Tech Education

This increasing demand for scrutiny and thoughtful engagement with technology in schools may indicate that educational institutions are starting to learn from past experiences with tech industry influence. As the AI sector of the 2020s might replicate some strategies from past decades, there is hope that the educational framework will adapt to foster deeper analytical skills among students, ultimately enabling them to challenge the pervasive presence of technology in their lives.

Reporting based on coverage first published by theverge.com.