On 22 September, key industry figures will gather in New York for the Skift Live Tourism Summit, presented by Live Nation. This event will convene decision-makers who influence the dynamics of live tourism, encompassing economic development, event routing, and destination management. Despite limited seating, this exclusive meeting is poised to address pivotal issues in the industry.
Industry Leaders and Discussions
The summit will shed light on the interconnected nature of live tourism, which involves various stakeholders from concert promoters to destination planners. The assembled roster reflects diverse perspectives aimed at tackling the intricacies of live events and their economic impact.
- Steve Hill, CEO of the Las Vegas Convention and Visitors Authority, Leah Chandler, CMO of Brand USA, and Achraf Fayda, CEO of the Moroccan National Tourism Office, will discuss the long-term economic benefits of live events beyond immediate boosts.
- Angela Val, President and CEO of Visit Philadelphia, with Kenny Sham, Global Events Head & GM at Klook, will focus on how destinations can optimise value capture beyond just the venue itself.
- Paul Caine, President of On Location, will address removing friction in booking experiences to enhance traveller engagement.
- Russell Wallach, Global President of Media & Sponsorship at Live Nation, and Charlie Walker, Partner at C3 Presents, will articulate decision-making in directing live events.
The summit also features insights from new Skift Research, supplemented with private roundtable discussions designed to facilitate deeper industry analyses.
Exclusive Attendance Criteria
The summit is limited to a select group of senior leaders who play a pivotal role in shaping live tourism, encompassing sectors such as travel, hospitality, sports, and entertainment. Those chosen to attend are the driving forces behind trends influencing market reshaping in real-time.
Reporting based on coverage first published by skift.com.