Apple Division Reportedly Developing iPhone Game Controllers
Apple is reportedly venturing into the gaming accessory market with plans to develop two game controllers specifically for the iPhone. These new accessories are expected to be marketed under the Beats brand, according to insights from Bloomberg’s Mark Gurman.
Evidence Found in macOS Code
Rumours about Apple’s interest in producing game controllers have been circulating, and recent findings in macOS 26.7’s code by MacRumors appear to support these claims. Within the code, there are two references identifying the game controllers as first-party devices, indicating a potential expansion of Apple’s product offerings in the gaming sector.
Beats Brand Pioneering New Territory
Interestingly, despite the code discovery within macOS, the controllers are reportedly designed for iPhones. Gurman highlights that it is the executives at Beats who are spearheading this project. Apple frequently uses the Beats brand to test new product categories and provide more economically accessible goods that contrast with Apple’s premium image. This strategy allows the company to target a varied demographic without compromising the exclusivity of its core brand.
The approach reflects how Beats currently markets a variety of iPhone accessories, such as cases and USB-C cables, which deviate from traditional Apple design. The proposed game controllers would fit within this context, catering to widespread consumer demand and incorporating gaming culture, which aligns with the lifestyle image associated with the Beats brand.
Reporting based on coverage first published by theverge.com.