The trend of double cleansing, previously limited to facial skincare, has now extended to body care, sparking a debate over its necessity and potential impact on skin health. The concept involves washing the body twice during a shower, but experts voice concerns over whether this practice could disrupt the skin’s natural barrier.
The Rise of Double Cleansing
Widely popularised by platforms like TikTok under #ShowerTok, double cleansing is being hailed by some as a transformative hygiene practice. Advocates like self-care influencer Xara Beqele and digital creator Terree Ann argue that this method enhances one’s feeling of cleanliness and fragrance. According to recent studies, gen Z spends the most time in the shower compared to other age groups, despite their concerns over environmental issues.
Industry and Media Response
Beauty brands have capitalised on the trend, with products like Naturium’s “double cleanse body bundle”. In retail and media outlets like Boots and the Wall Street Journal, discussions have emerged questioning the traditional methods of showering. Nevertheless, experts caution against the practice for routine use.
Expert Concerns
Dr Jinah Yoo, a consultant dermatologist in London, advises against regular double body cleansing, highlighting the importance of retaining the skin’s natural oils which help protect and hydrate. Using harsh cleansers can strip these oils, leaving skin vulnerable to dryness and irritation, especially in colder months.
East London-based facialist Lauren Hughes agrees that a single cleansing session with a mild product and a loofah is adequate and suggests incorporating a weekly scrub for additional exfoliation.
When Double Cleansing Might Be Justified
While general daily use of double cleansing is not recommended, Dr Yoo notes occasions where an additional cleanse might be beneficial. For example, after heavy exercise or when removing stubborn sunscreen. However, she advises against using strong cleansers in combination with scrubs or exfoliating products.
In Glasgow, consultant dermatologist Dr Girish Gupta sees no hygienic advantage in double cleansing and even questions its efficacy for facial care. He warns that it might exacerbate issues like dry skin or eczema, recommending non-scented, hydrating creams for management.
The Influence of Social Media
Dr Yoo observes that body skincare has grown into a significant sector, driven in part by social media’s focus on complex, multi-step routines. However, she emphasises that a skin doesn’t need to feel tight to be clean, which can be a sign of over-cleansing.
Reporting based on coverage first published by theguardian.com.