Record Halloween Spending Expected This Year
A recent forecast by the National Retail Federation (NRF) shows that Halloween spending is anticipated to reach $13.5 billion in 2025, surpassing last year’s record of $13.1 billion. Consumers are keen on balancing their holiday excitement with cost-effectiveness, seeking value-driven options.
Shopping Preferences and Trends
Discount stores are anticipated to be the primary shopping venues for 39% of consumers, followed by specialty Halloween and costume stores at 32%, and 27% choosing online shopping. Interest in supporting local businesses is growing, with 13% planning purchases at small businesses, marking a significant increase over the past decade. Additionally, AI is playing a notable role in shopping strategies, with 47% of consumers utilising artificial intelligence to assist in their Halloween purchases.
Early and Strategic Shopping
More consumers are opting to shop early, with nearly half (49%) starting their Halloween shopping in September or before. Of these proactive shoppers, 23% aim to extend their budgets by purchasing early, while 21% seek to take advantage of early promotions and lower prices. Allison Zellerm, NRF’s vice president of industry and consumer insights, observed that shoppers are prioritising Halloween spending while remaining conscious of affordability, showing a strategic shift towards maximising value.
The Role of Technology and Weather
Phil Rist, executive vice president of strategy at Prosper Insights & Analytics, noted that AI usage is becoming increasingly common. Consumers primarily use AI for sourcing creative ideas and researching product recommendations. As the cool autumn weather sets in, 42% of shoppers feel motivated to commence their Halloween preparations. Moreover, more than half of consumers are starting their winter holiday shopping ahead of November to make the most of their budgets.
Reporting based on coverage first published by retaildive.com.