Anta Sports, the prominent Chinese sportswear company, has now become the largest shareholder in Puma after finalising the acquisition of a 29.06% stake. The substantial investment, acquired from Groupe Artémis, was completed for approximately 1.5 billion euros, equivalent to nearly $1.7 billion.
Anta’s Strategic Plans without Takeover Intent
The acquisition has led Anta Sports to express interest in securing representation on Puma’s supervisory board. However, according to a statement released on Wednesday, the company clarified it does not intend to pursue a full takeover of Puma.
Ding Shizhong’s Vision for Puma
Ding Shizhong, the board chairman of Anta Sports, highlighted in his statement the robust heritage and brand value of Puma. He emphasized confidence in Puma’s management and expressed the desire to support its ongoing strategic transformation. Anta aims to leverage its extensive experience in retail and operations to assist Puma in achieving its potential, all while maintaining the company’s independence and unique identity.
Anta Sports’ Expansive Holdings
Anta Sports boasts a diverse portfolio, which includes renowned brands like Anta, Fila, Descente, Kolon Sport, Maia Active, and Jack Wolfskin. Additionally, Anta holds a majority stake in Amer Sports, encompassing ownership of brands such as Wilson, Arc’teryx, and Salomon.
Historical Context and Current Developments
The acquisition of Puma’s shares had been announced in January, marking a significant movement by Anta Sports. Groupe Artémis, the seller of the stake, is the investment arm of the Pinault family, which originally acquired this stake from Kering about eight years prior. This deal coincides with Puma’s ongoing restructuring initiatives, which included executive changes initiated in 2025 and a series of layoffs last October.
Reporting based on coverage first published by retaildive.com.