A mobile game delving into UK politics has recently soared to the top of Apple’s paid games chart, surpassing the highly popular Minecraft. The game, titled “No 10: Full Confidence,” was developed by Benjamin Brewis, based in Manchester.
The game’s premise involves players stepping into the shoes of a prime minister, navigating over 300 fictional political scenarios. Players must manage relationships with four critical factions: the cabinet, backbenchers, the media, and the public, in order to remain in power. The scenarios, all penned by Brewis, range from handling GP waiting times to bizarre situations like a dog causing mayhem in the House of Lords.
Brewis finds inspiration in real political events, citing examples like an MP using a spider to intimidate colleagues or issues involving former Prime Minister Boris Johnson. The volatile political scene in the UK, with five different people holding the position of prime minister since 2016, has contributed to the game’s content.
Game Strategies and Outcomes
The game challenges players to make tactical decisions, each choice potentially altering their standing with the different factions. Some players have achieved astonishing results, such as remaining in power for 157 years, though Brewis humorously notes this scenario might stretch the boundaries of democracy.
Brewis started developing the app in December 2025 amid political upheavals involving former Prime Minister Sir Keir Starmer. The fast-paced changes in leadership and the comedic potential of these transitions motivated Brewis to create a game that lightheartedly reflects the political climate.
Political Games on the Rise
“No 10: Full Confidence” is not alone in its portrayal of political drama. Other games like “Fantasy Parliament,” developed by Evan Roberts, offer players a chance to engage with UK politics by crafting a fantasy league of MPs. Meanwhile, “UK Politics Simulator,” due out later this year, will reportedly base its gameplay on real-world UK data.
Brewis’s game currently holds the 5th position in Apple’s UK paid games chart, outperforming other popular titles. Although Brewis is uncertain if any actual politicians play his game, feedback from friends working in the civil service suggests that the game’s depiction of political life is quite accurate, if not understated.
Reporting based on coverage first published by bbc.co.uk.