Google has successfully acquired Spirit Airlines’ business data and software code for a sum of $10 million, as confirmed in a court filing dated August 14. This acquisition follows Spirit’s bankruptcy auction, and the data set obtained by Google contains comprehensive and historical records beneficial for enhancing its AI capabilities.
Significant Acquisition Details
The collection of assets encompasses Spirit’s detailed finance, accounting, operations, and revenue management records. Significantly, it also includes approximately 3.4 million payroll entries, a staggering 100 million emails, and records associated with about 80,000 email accounts. The information archive stretches back to 1986, highlighting its extensive nature.
Broader Implications and Data Sets
Included as part of the acquisition are Spirit’s pricing strategies, booking patterns, and consumer behaviour insights related to flights. Additionally, Google can now access records pertaining to in-flight purchases, Wi-Fi sales, refund activities, and travel package transactions. This vast array of data is expected to be instrumental for Google in refining their AI models and products, potentially offering new dimensions to its technological framework.
Reporting based on coverage first published by skift.com.