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October 26, 2026

saber CCO predicts groundbreaking AI innovation

Saber Interactive, a major player in the video game industry, is navigating a complex debate surrounding the ethical use of generative AI technology within its projects. Recently, this topic gained significant attention due to a conflict involving the company’s CEO Matthew Karch and a former employee concerning the AI elements incorporated in the game Rideshare Stimulator. In response, Karch apologised and updated the game’s Steam page to include clear AI usage disclosures. Nonetheless, questions about how Saber will handle AI in its numerous upcoming projects remain.

The Future of AI in Saber’s Game Development

Saber Interactive, known for developing games such as Warhammer 40,000: Space Marine 2, is also working on forthcoming titles such as a John Wick action game, a new Stuntman driving game, a new Turok game, a Hellraiser game, a Jurassic Park survival game, and the anticipated Star Wars: Knights of the Old Republic remake. These releases could potentially be influenced by the studio’s broader strategy regarding AI technology.

At Gamescom, Tim Willits, Saber’s chief creative officer, elaborated on the company’s cautious approach to AI, noting the experimental nature of AI integration in Rideshare Stimulator. He emphasised that while the game utilises AI to generate voices, localisation, and music within its radio features, its most unique application is in the Free Ride mode where AI constructs missions and localised dialogues. Despite this trial, Willits clarified that the company presently has no formal AI policy across all its projects.

The Broader Debate on Generative AI

Willits mentioned the surrounding controversy and reluctance within the gaming industry regarding gen-AI’s role, acknowledging that various studios have faced significant backlash. Concerns fueling these debates range from environmental impacts and copyright issues to fears about AI replacing human creativity. Nevertheless, he expressed optimism about technology’s potential to reshape the gaming landscape, comparing its current scepticism to the initial reception of platforms like Steam.

Willits also acknowledged the industry’s divided stance on AI, with some developers outrightly opposing its application. He suggested a transformation in attitudes might be on the horizon, citing the potential for a breakthrough game — akin to a “Half-Life 2 of AI” — to shift perceptions. Should such a project surface within Saber, Willits expressed an enthusiastic willingness to support and explore it.

Karch echoed these sentiments, highlighting the importance of embracing technological evolution despite the discomfort it may bring. He argued that while exploring emerging tech can be challenging, it is crucial for enhancing player experiences and adapting workforce skills to future demands.

The debate continues as gaming studios, including notable names behind titles like 1666: Amsterdam and The Expanse: Osiris Reborn, experiment with AI application despite public scrutiny. As this conversation unfolds, Saber Interactive and the wider industry watch keenly for developments that could redefine gaming creativity and innovation.

Reporting based on coverage first published by eurogamer.net.