AirDNA, a firm specialising in research and analytics for short-term rentals, has recently launched a new tool to assist rental hosts with revenue management. This innovative feature, called AirDNA Adapt, became available on Wednesday.
Dynamic Pricing for Short-Term Rentals
AirDNA Adapt offers rental hosts a choice of four distinct pricing strategies, tailored to meet specific business goals. These include focusing on revenue maximisation, occupancy rates, a balanced approach to both, or stabilising income through early bookings. The tool applies corresponding pricing rules to optimise the outcomes based on the selected strategy.
Streamlined Pricing Complexity
Prior to its official release, the tool was tested in beta mode for nearly three months, involving up to 14,000 rental listings. The aim is to demystify the intricacies of dynamic pricing, which remains underutilised across the globe. According to AirDNA, only 15% of rental hosts worldwide currently engage in dynamic pricing methods.
Reporting based on coverage first published by skift.com.