American Express Global Business Travel (Amex GBT) has significantly enhanced its review processes surrounding the use of artificial intelligence, a move that is seen as crucial to maintaining customer trust. The company’s approach to AI governance was highlighted by Sheena Varma, Amex GBT’s Chief Privacy Officer, during her presentation at the Skift Data and AI Summit Europe.
AI Governance and Trust
Varma emphasized the importance of a rigorous review process for AI tools and solutions, noting that it protects the company’s reputation. Her remarks underscored the increasing scrutiny that companies face regarding the ethical use of AI, which is essential in avoiding negative media attention and preserving longstanding customer relationships.
Exponential Increase in AI Reviews
Over the past year, Amex GBT has evaluated approximately 139 third-party AI tools or new AI use cases. This figure represents a substantial increase from the previous year, where just 13 AI solutions underwent review. This rise signals the company’s proactive stance in ensuring that AI technologies align with their standards and customer expectations.
Reporting based on coverage first published by skift.com.