Intrepid Travel, a prominent figure in the adventure travel industry, announced on January 31, 2025, its acquisition of Sawadee Reizen, a Dutch company previously owned by Travelopia. Travelopia, which manages a collection of specialist travel brands under the ownership of KKR, sold Sawadee as a part of a strategic divestment process occurring from September 2024 to July 2025.
Intrepid described the purchase as its largest acquisition to date. The addition of Sawadee Reizen, with its annual revenue of approximately $65 million (A$100 million) and a customer base of 20,000, marks a significant strategic move for Intrepid. This acquisition facilitates Intrepid’s expansion into the Dutch market, allowing them to integrate these customers into their already established framework in over 118 countries.
For Travelopia, Sawadee represented a profitable segment that was released from its portfolio. The decision to sell aligns with a strategy to manage heavy financial commitments associated with ships, yachts, leases, and accumulated debt.
The sector of multi-day touring is predominantly private, with limited public financial disclosures, reflecting the strategic decisions by companies like Lindblad, Travelopia, and Intrepid as they navigate which aspects of their business they need direct control over.
Reporting based on coverage first published by skift.com.