Fred Dixon is set to leave his position at the national destination marketing organisation, Brand USA, to take on leadership as CEO and president of NYC Tourism + Conventions. Both organisations confirmed this announcement on Wednesday afternoon, aligning with earlier reports that Dixon was in negotiations for the job. His departure from Brand USA is slated for 13 November, with his new role at NYC Tourism commencing on 1 December.
Brand USA acknowledged Dixon’s significant contributions during his tenure, highlighting the progress made under his leadership over the past two years. In light of his departure, the organisation has commenced the search for a new successor.
Reporting based on coverage first published by skift.com.