Level-5 recently acknowledged the implementation of generative AI in their digital showcase, leading to mixed reactions from fans. This admission was made by Akihiro Hino, the company’s president and CEO, following scepticism within the gaming community regarding the alterations introduced by AI.
Level-5’s Stance on AI Integration
Hino confirmed that AI technologies were employed to enhance the appeal of presentation footage, not within the games themselves. The objective was to utilise AI to make the showcase more visually striking. In response to the unease expressed by some fans, Hino apologised for any discomfort caused, stating that the approach aimed to improve the spectacle of their presentation.
Commitment to Human Creativity
Despite the use of AI, Hino assured enthusiasts that the studio’s core creations, such as character designs and narrative elements, continue to be crafted by human designers. He emphasised the company’s focus on maintaining the uniqueness and charm of its projects through human creativity. The primary AI-related efforts are centred on efficiency gains, like digitising artwork into polygons, rather than using AI to generate game content directly.
Seeking Efficiency in Game Development
Level-5 is experimenting with AI to expedite their development process, aiming to reduce timelines from five years to two. Hino described their AI usage as experimental, adopting a “trial and error” approach. The recent showcase was an opportunity to test AI’s capacity to deliver a vivid presentation, which he recognised as a lesson for future events.
AI Use in the Gaming Industry
Level-5’s exploration of AI technology is part of a larger trend. Other major companies in the gaming sector, such as Krafton, Square Enix, and EA, are also investing in AI. These developments indicate the growing significance of artificial intelligence in reshaping the industry’s production processes.
Reporting based on coverage first published by eurogamer.net.