Saudi Arabia Ventures into EV Market with Futuristic Exobot Models
Saudi Arabia has announced its entry into the electric vehicle (EV) market through Ceer, a new company formed as a collaboration between the Kingdom’s Public Investment Fund (PIF) and Taiwanese tech firm Foxconn. On Monday, Ceer unveiled two uniquely designed EVs named Exobot, which include a sedan and an SUV, both sporting a futuristic aesthetic. These models are expected to be available for sale in Saudi Arabia by 2027.
Innovative Designs Inspired by Sci-Fi
The newly introduced Exobot vehicles feature designs that appear straight out of science fiction. The sedan Exobot resembles a supercar, with its low, sleek profile, steeply inclined windshield, and a sharply outlined front with an integrated LED light bar. In contrast, the SUV presents a robust, military-cum-cyberpunk design, characterized by its high ground clearance and flat, armour-like surfaces. Both cars were designed by Rob Melville, previously with McLaren, under the oversight of Saudi Crown Prince Mohammed bin Salman.
Global Ambitions and Historical Context
Ceer aims to capitalise on the global shift towards electric vehicles, especially noting the increase in Chinese EV exports worldwide. The initiative is funded by Saudi Arabia’s oil wealth, yet seeks to pivot the country’s focus towards renewable energy and innovative automotive technologies. Historically, Saudi Arabia has attempted to establish a foothold in the automotive sector, with varied success, as seen in previous plans with Jaguar-Land Rover and ongoing developments with Lucid Motors, partly owned by the PIF.
Leadership and Future Challenges
Ceer’s leadership includes Jim DeLuca, former executive VP for global manufacturing at General Motors, who now serves as CEO. Despite past struggles faced by startups in the industry, DeLuca believes in showcasing Saudi Arabia’s potential in vehicle engineering. Ceer’s release strategy includes not only electric but also hybrid and combustion-engine models to meet diverse market preferences. The venture acknowledges the challenges faced by other EV startups like Fisker and Lordstown, underlining its ambitious but cautious approach.
Reporting based on coverage first published by theverge.com.