Target has issued a public apology following the removal of a controversial children’s Halloween costume, which faced significant public backlash over the weekend. The costume, part of Target’s Hyde & Eek Boutique brand, was criticised for perpetuating racial stereotypes akin to those seen in historical minstrel shows.
Costume Removed After Public Backlash
Critics described the costume, identified as a circus clown bodysuit, as offensive particularly to Black people, prompting its removal from sale. Target acknowledged the hurt caused, especially to its Black customers and employees, and issued a statement on Monday apologising for the product’s inclusion in their assortment.
Company’s Reaction and Future Measures
“We know we got this wrong, and we are deeply sorry,” Target’s statement read. “The costume is offensive and should never have been part of our assortment. It is no longer available for sale.” The company emphasised that removing the costume was only an initial step. They are now scrutinising their processes to prevent a recurrence of similar incidents.
Attention on Target’s Diversity Efforts
The incident occurs following the recent launch of Target’s Halloween offerings for the season. It also comes over a year after the retailer faced backlash for altering its diversity, equity, and inclusion (DEI) strategies. In 2025, Target ended certain DEI initiatives, including stopping participation in third-party diversity surveys and discontinuing its Racial Equity Action and Change plans.
Reporting based on coverage first published by retaildive.com.