Bulkhead CEO Joe Brammer is facing scrutiny after discussing the work culture at his UK-based game development studio in a recent interview. Known for games such as “The Turing Test”, “Battalion 1944”, and the newly popular “Wardogs”, Brammer sparked debate over his remarks regarding “crunch” – the practice of prolonged work hours under high-pressure deadlines – and the screening of job applicants’ social media.
Work Culture Under the Microscope
The controversy arose after Brammer’s appearance on the podcast The Game Business, where he acknowledged the expectation of crunch as part of the studio’s culture. He asserted that the studio’s environment is not conducive for individuals opposed to crunch, stating that the studio wants to be known for being a place where employees work hard towards creating games of excellence.
Brammer also suggested that the studio checks applicants’ social media for anti-crunch sentiments. While such practices tread on uncertain legal grounds in the UK, Brammer clarified that his comments were meant to reflect the studio’s cultural transparency rather than formal hiring methods.
Responses and Reactions
The interview triggered backlash, prompting Brammer to clarify his stance on X. He criticised coverage of his comments, specifically singling out an article for misrepresenting crunch as “mandatory”. Brammer pointed out initiatives at Bulkhead such as a four-day work week for half of the game’s development period and the equitable distribution of company shares among employees.
Crunch: A Balancing Act
Brammer maintains that while crunch is sometimes necessary, it’s balanced with attempts to improve work-life quality. He cited a temporary paternity leave adjustment and the experimental four-day work week, although the latter required overcoming legal challenges. In the case of “Wardogs,” a delay in the beta build led to an optional two-hour daily overtime for a short period, which was not enforced.
On Social Media Screening
Addressing concerns about the screening of potential employees’ social media, Brammer emphasised that such practices comply with UK employment and data protection laws. He reiterated that the informal practices are aimed at ensuring compatibility between the studio’s values and potential hires.
Success of “Wardogs” and Employee Rewards
The release of “Wardogs” has been a triumph for Bulkhead, having sold 2 million copies within five days on Steam. As a result of this success, certain team members, including shareholders, are set to receive bonuses. Brammer highlighted that those who endure the crunch are rewarded, and this compensation could prove transformative for younger employees, helping them become homeowners.
Reporting based on coverage first published by eurogamer.net.