The White House recently asserted that Truth Social, owned by Donald Trump, holds the title as the “most powerful and popular social media platform in the world.” Spokesperson Davis Ingle provided this statement to The New York Times, contrasting significantly with the user statistics from some of the leading social media platforms globally.
Social Media Landscape
According to information sourced from Search Engine Land, YouTube currently leads the pack of social media sites with 2.65 billion monthly active users. Facebook follows closely with 2.39 billion active users, while TikTok and Instagram report 2.21 billion and 1.99 billion users, respectively. Notably, Truth Social does not make it into the top 10 list, which includes platforms like Elon Musk’s X, formerly Twitter, with 450 million users, and Meta’s Threads, at 223 million users. Even Pinterest surpasses them, boasting 579 million users worldwide.
Traffic Challenges for Truth Social
Truth Social has experienced a decline in its traffic. Similarweb’s data, highlighted by The New York Times, reveals that the platform saw a 36 percent drop in monthly visitors in July compared to the previous year. The average monthly visitors dropped from 28 million in the first seven months of 2025 to 25 million during the equivalent period in 2026. A recent move to offer a $100,000 per month subscription for early access to posts from Trump and other key users has raised concerns over potential corruption.
Unique Content and Voice
Despite the figures, Ingle stresses that Truth Social serves as a direct channel for President Trump, enabling him to communicate without media bias. Furthermore, the NYT report describes Trump’s activity on the platform, noting posts featuring AI-generated images, including ones portraying his likeness on various bodies or scenarios, sometimes wielding symbolic imagery like the American flag.
Reporting based on coverage first published by theverge.com.