Apple Implements Job Cuts in Vision Pro and Siri Teams
Apple has recently announced significant layoffs affecting over 200 employees across its Siri and Vision Pro teams. These organisational changes mark Apple’s strategic response to adapt its workforce for future technological advancements and user experiences.
Impact on Vision Pro and Siri Development
The layoffs particularly impact the Vision Pro division, with Apple virtually dismantling a gaming team and downsizing the group responsible for developing immersive content for the Vision Pro headset. Despite these reductions, Apple has indicated plans to introduce new roles as part of its business evolution. The Vision Pro, priced at $3,499, was launched in early 2024 as Apple’s foray into spatial computing; however, its market performance has not met expectations.
In addition to these job cuts, the company’s efforts towards a streamlined successor to the Vision Pro appear ongoing, despite a recent suspension of collaborative work with Samsung Display on a budget-friendly XR device. These developments follow Apple’s continued innovation pursuit, including the anticipated launch of Apple’s smart glasses set for announcement at the WWDC in June 2027 and scheduled for release later that year.
Siri Revamp Unveiled at WWDC
Apple also debuted a revamped version of Siri, which incorporates advanced AI capabilities, during the same year’s World Wide Developers Conference. This new iteration of Siri will be released to the public in beta by the end of the year, marking a significant step in the evolution of Apple’s voice-activated assistant.
Reporting based on coverage first published by theverge.com.